B.F.S' journey began with a simple yet powerful vision: To create unique combination formulations that would fuel Sarah's passion for natural beauty.
This brand is our brainchild—Sarah leads product development, collaborating closely with chemists to create products that meet the expectations of every individual, while Mohid handles everything else, ensuring his wife’s vision is brought to life in the best possible way.
B.F.S
Sarah took a part-time job in the cosmetics section of Australia’s largest department store, while awaiting approval for a role in her own field. Little did we know that working alongside skincare and cosmetic giants would eventually lead us here. During this time, Sarah’s interest in skincare blossomed into a full-blown passion for skin anatomy, product formulations, and ingredient combinations. In 2019, we decided to move to Canada, but the pandemic delayed our plans, and during this time she began her online journey as an influencer, sharing her knowledge of skincare and makeup. This set the stage for B.F.S. Our philosophy is simple: to create a brand that produces high-quality products by blending various ingredients into one, thereby simplifying skincare routines. BFS is focused on transparent communication and delivering practical, user-friendly technologies at reasonable prices. We take pride in our honesty, strive to overcome innovation stagnation in the industry, and subtly celebrate the industry's rich advancements.
The Luster Booster lives up to its name. Within a couple of weeks, my skin looked brighter, smoother, and more even. I layer it after the Magic Potion and follow up with the Barrier Moisturizer at night — the results are noticeable. I also appreciate that the formula feels lightweight and non-sticky. If you’re looking to boost radiance without overwhelming your skin, this is a must-have.
Colleen L.
“Simple routine, real results.”
I’ve been using the Barrier Moisturizer and Magic Potion daily, and my skin feels healthier than it has in years. The Magic Potion absorbs quickly and gives instant hydration, while the Barrier Moisturizer seals everything in without feeling heavy or greasy. Together, they’ve helped calm irritation and keep my skin balanced all day. I’d highly recommend this combo to anyone dealing with dryness or sensitivity — it’s gentle but incredibly effective.
Melissa S.
I have extremely oily, acne prone skin and this sunscreen did wonders. It absorbs beautifully without clogging pores. The best part is that it feels lightweight, leaves no white cast, and works perfectly for everyday use, even makes a perfect base under makeup
Zainab H.
“Exactly what my skin needed.”
I’ve been using the Barrier Moisturizer consistently, and it’s made a noticeable difference in how my skin feels day to day. It absorbs quickly, doesn’t feel heavy, and keeps my skin hydrated without any greasy residue. What I appreciate most is how calm and balanced my skin feels — no tightness, no irritation, just steady moisture throughout the day. It works great on its own and layers well with other products too. If you’re looking for a reliable moisturizer that actually supports your skin barrier, I’d definitely recommend this one.
Mathew K.
Non-Comedogenic
Cruelty free
Dermatologist Tested
Health Canada
Non Irritating
Fragrance Free